Call of Duty: YouTube-Centric Marketing
YouTube has been changing the face of marketing for a while. Just look at Blendtec, who jumped on the YouTube wagon with videos showing them blending everything from marbles and chicken, to iPads and...
View ArticleSwimsuit company racks up 750,000 followers, makes small fortune from ‘giveaway’
If you went all day Tuesday without seeing something about a swimsuit giveaway on your Instagram timeline, you probably didn’t spend very much time online. Sunny Co Clothing was started just a few...
View ArticleMan dies on Mount Everest during ASKfm promotional stunt
ASKfm, the social media site that lets friends ask anonymous questions, decided to launch their own cryptocurrency – and to celebrate the launch, they planned an elaborate promotional stunt involving...
View ArticleL.A. influencer-only mural revealed to be go90 marketing stunt
Los Angeles is known for its thriving art scene, and streetside murals are certainly no rarity. But when one mural appeared on Melrose Avenue, featuring a guard and a sign that required you have at...
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